Growth experiment prioritization matrix poster for team war rooms

A large-format poster (24" x 36", portrait orientation) designed as a growth experiment prioritization matrix for the Stacks marketing war room. The overall layout is a single dominant 2x2 grid occupying about 75% of the poster, with header and footer elements taking the remaining space. Top of poster: bold sans-serif headline "ship what matters — skip what doesn't" in oversized lowercase typography, weight 500, colored in deep aubergine. Below the headline, a single line of smaller text reads "stacks growth experiment prioritization matrix — updated quarterly." The 2x2 matrix itself: - Horizontal axis labeled "effort to ship" running left (low) to right (high), with subtle tick marks - Vertical axis labeled "expected impact" running bottom (low) to top (high), with subtle tick marks - Axis labels sit in a soft warm gray, small caps, weight 400 - A thin crosshair divides the four quadrants, not heavy — just enough structure Quadrant 1 (top-left: high impact, low effort): - Named "quick wins" in large lowercase type - Directive: "do these first. fast. no debate." - Background tint: warm butter yellow (#F4E1A1) - 3 example experiment chips pinned: "launch pricing page A/B," "add exit-intent popup," "email reply-to founder" - A small star icon in the corner Quadrant 2 (top-right: high impact, high effort): - Named "big bets" in large lowercase type - Directive: "plan carefully. one at a time." - Background tint: deep burgundy (#8B3A42) - White text for contrast - 3 example experiment chips: "build referral program," "launch podcast ad flight," "overhaul onboarding flow" - A compass icon Quadrant 3 (bottom-left: low impact, low effort): - Named "fill the gaps" in large lowercase type - Directive: "batch these for slow weeks." - Background tint: sage green (#A4C2A8) - 3 example experiment chips: "footer link updates," "tweak CTA copy," "add social icons" - A small gear icon Quadrant 4 (bottom-right: low impact, high effort): - Named "don't even" in large lowercase type (slightly larger, playful emphasis) - Directive: "politely decline. no really." - Background tint: muted charcoal (#3A3A4A) - White text - 3 example experiment chips shown with a subtle strikethrough: "rebuild website nav," "launch TikTok channel," "podcast we host ourselves" - A small stop-hand icon Each experiment chip is rendered as a small rounded pill with faded background and a thin border — designed to look like a physical sticky note could be placed on top of it. Leave generous empty space in each quadrant so actual sticky notes can be added by the team during planning sessions. Bottom of poster: a single horizontal bar with three small stat callouts: - "team ships ~24 experiments / quarter" - "target mix: 60% quick wins, 25% big bets, 15% fill-the-gaps" - "ICE score threshold: 50+ to enter the matrix" Bottom-right corner: small teliprompt-style wordmark "stacks growth — q2 2026" in tiny type. Color palette overall: warm butter yellow, deep burgundy, sage green, muted charcoal, cream background (#FAF6EE), deep aubergine for text. The overall aesthetic is confident, slightly retro (1970s editorial design vibe), functional for pinning sticky notes, and distinctly unlike a consulting deck. Typography throughout is a warm humanist sans-serif (Söhne or similar), always lowercase except proper nouns. The overall composition feels inviting — like a poster a team would actually enjoy standing near during planning, not a sterile framework they'd avoid.