Partner marketing co-op asset pack blueprint for integration launches

# Partner Co-Launch Asset Pack — Stacks × Slack **Integration:** Native Stacks-in-Slack — turn any message into a project task **Combined reach:** Stacks 28k email list + Slack's partner marketplace (6M+ monthly actives) **Timeline:** 8-week buildup to launch, 4 weeks of amplification after --- ## 1. Launch Narrative **Positioning:** "Stop losing client requests in Slack threads." Not "Stacks and Slack integrate." That's feature-speak. Instead: a specific pain (requests buried in Slack) and a specific outcome (every request becomes a tracked task). **Supporting proof points:** - 71% of agency requests start in a Slack message, per our pre-launch survey - Average agency loses 4.2 hrs/week reconstructing what was promised where - Beta users saw 34% faster task turnaround vs. manual entry **Tone:** Confident, specific, problem-aware. Both brands speak like an operations lead, not a product marketer. --- ## 2. Asset Inventory ### Owned by Stacks - Landing page: /slack (anchor URL for all campaigns) - 90-second explainer video - Case study: 1 joint customer already using the integration - Email #1: announcement to Stacks list - Email #2: "how to set it up in 5 minutes" - Blog post: "How we built native Slack integration (engineering story)" - Docs: installation + troubleshooting - Slack app directory listing copy + screenshots ### Owned by Slack - Featured placement in Slack App Directory (week 1) - Co-branded email to Slack's marketing partner list - Social push from @SlackHQ (2 posts) - Inclusion in monthly "new apps" newsletter - Partner blog mention ### Co-owned (joint sign-off required) - Press release - Joint webinar + landing page - Co-branded one-pager (PDF for sales) - Comparison chart: "Before vs. With Stacks-in-Slack" - Customer testimonial video --- ## 3. 8-Week Calendar **Weeks -8 to -5 (Build phase)** - Finalize integration QA with 5 beta customers - Draft all assets, legal review, joint sign-off - Agree on exact launch date **Week -4** - Soft-launch to existing shared customers for testimonials - Record case study video - Align PR timing with both comms teams **Week -2** - Pre-launch teaser: both brands post "something big coming with @Slack" / "with @Stacks" - Brief both sales teams with battle cards - Schedule launch-day content **Week 0 (Launch week)** - Monday: joint press release hits - Monday: landing page live, app directory live - Tuesday: founder posts from both companies on LinkedIn - Wednesday: joint webinar live - Thursday: case study drops - Friday: behind-the-scenes engineering blog **Weeks +1 to +4 (Amplify)** - Week 1: customer testimonials, usage stats - Week 2: "5 workflows we didn't expect" blog - Week 3: webinar replay + bonus content - Week 4: 30-day results recap, benchmark data --- ## 4. Channel Coordination Rules 1. **Shared content calendar:** Notion doc with locked dates, both sides can comment 2. **24-hour embargo:** no public mention before Monday 9am ET on launch week 3. **Hashtag alignment:** #StacksInSlack used by both brands — drives searchable conversation 4. **@mention rule:** every social post tags the partner account 5. **Reply SLAs:** both brands commit to replying to comments within 2 hours on launch day 6. **No channel conflict:** if one brand schedules a post, the other waits 3 hours before same-channel post --- ## 5. Attribution + Deal Split - **Lead source tracking:** UTM parameter utm_partner=slack on all Slack-originated links - **CRM field:** new account source "Slack Partnership" - **Commission:** Stacks pays Slack no direct commission (Slack benefits from ecosystem value) - **Future deals:** any joint enterprise deal with ACV >\$100k splits co-marketing budget 50/50 for case study - **Lead sharing:** quarterly account review between partner managers --- ## 6. Success Metrics by Stage | Stage | Metric | Target | |---|---|---| | Awareness | Joint press coverage | 8+ tier-1 outlets | | Interest | Landing page visits | 45k in 30 days | | Consideration | App directory installs | 3,200 in 30 days | | Activation | Completed integration setup | 1,800 in 30 days | | Revenue | Sourced ARR in 90 days | \$340k | **Overall target:** 12% lift in Stacks new-logo acquisition in Q2, attributable to partnership channel.