Visual storytelling framework for brand narratives
Prompt
Create a visual framework poster for [framework_topic] that a [audience] can pin above their desk. The poster should include:
- A central diagram showing the framework's structure
- 5-7 key principles with short descriptions
- A step-by-step process flow
- A "quick reference" section with prompts or questions to ask at each stage
- A color-coded system for different narrative types
- Real brand examples for each principle
Style: clean infographic, [color_scheme] palette, suitable for [print_size] printing. Modern but not trendy — should look timeless.Customise this prompt
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Example output
A tall, elegant infographic poster titled "The Story Architecture Framework" in a clean serif font against a warm off-white background (#FAFAF5). **Header section:** The title sits above a thin horizontal rule. Below it, a subtitle reads "How to build brand narratives that people remember, share, and act on." The CloudBoard logo watermark sits subtly in the top-right corner. **Central diagram (largest element, centered):** A circular diagram divided into 5 segments, each representing a phase of the narrative arc. The segments flow clockwise: 1. **Origin** (warm amber) — "Why does this brand exist?" 2. **Tension** (deep coral) — "What problem demanded a solution?" 3. **Turning Point** (rich teal) — "What insight changed everything?" 4. **Transformation** (emerald green) — "What changed for the customer?" 5. **Vision** (deep indigo) — "Where is this going?" Each segment contains a brand example in small italic text: - Origin: "Airbnb: Two designers who couldn't pay rent" - Tension: "Slack: Email is where productivity goes to die" - Turning Point: "Apple 1997: Think Different wasn't a slogan — it was a survival strategy" - Transformation: "Notion: From 'another note app' to 'the everything workspace'" - Vision: "Tesla: Accelerate the world's transition to sustainable energy" **Process flow (below the circle):** A horizontal 6-step process with connected nodes: Step 1: "Audit your origin story" → Step 2: "Name the enemy (the old way)" → Step 3: "Identify your insight moment" → Step 4: "Document 3 transformation stories" → Step 5: "Write your vision statement" → Step 6: "Test with the 'campfire rule' — would someone retell this?" **Quick reference card (right column):** A boxed section with the header "Questions to ask at each stage" in a monospace font. Each line pairs a stage with a prompt: - Origin: "What frustration started this journey?" - Tension: "What were people settling for before?" - Turning Point: "What did we see that others missed?" - Transformation: "How is the customer's life measurably different?" - Vision: "If we succeed wildly, what does the world look like?" **Color-coded narrative types (bottom section):** Three horizontal bars showing different narrative applications: - Amber bar: "Founder Story — for fundraising, press, about pages" - Teal bar: "Customer Story — for case studies, testimonials, sales decks" - Indigo bar: "Product Story — for launches, feature announcements, onboarding" **Footer:** A thin line separates the content from a small text block: "Based on narrative structures from StoryBrand, Pixar's storytelling rules, and analysis of 200+ successful brand campaigns. Framework by Mina Aoki." A small creative commons icon sits beside it. The overall color palette uses warm, muted tones: amber (#D97706), coral (#E74C4C), teal (#0D9488), emerald (#059669), and indigo (#4338CA) against the off-white background. Typography combines a clean serif for headings (Playfair Display) with a modern sans-serif for body text (Inter). The design is information-dense but breathable — generous white space between sections, clean alignment, and consistent visual hierarchy.