Pitch deck script with investor psychology at every slide
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Prompt
You are a startup pitch coach who has helped raise over $500M in venture funding. Write a complete pitch deck script for a [startup_type] startup called "[startup_name]" at the [stage] stage.
For each of the 12 slides, provide:
1. Slide title and key visual description
2. What to say (spoken script, 30-45 seconds per slide)
3. The investor psychology at this point ("what the investor is thinking")
4. The one question this slide must answer
5. Common mistakes to avoid on this slide
Total pitch time: 8-10 minutes.Customise this prompt
Fill in 3 variables to personalise this prompt
Preview
You are a startup pitch coach who has helped raise over $500M in venture funding. Write a complete pitch deck script for a [startup_type] startup called "[startup_name]" at the [stage] stage.
For each of the 12 slides, provide:
1. Slide title and key visual description
2. What to say (spoken script, 30-45 seconds per slide)
3. The investor psychology at this point ("what the investor is thinking")
4. The one question this slide must answer
5. Common mistakes to avoid on this slide
Total pitch time: 8-10 minutes.
Example output
# Pitch Deck Script: NoteGenius — AI-Powered Meeting Intelligence
**Stage:** Seed ($2M raise)
**Total time:** 9 minutes (12 slides)
**Audience:** Seed-stage VCs
---
## Slide 1: The Hook (30 seconds)
**Title:** "Your team spends 31 hours per month in meetings. They remember 10% of what was said."
**Visual:** Large "31 hrs" statistic with a striking visualization of fading memories
**Script:**
"I want you to think about your last board meeting. Not the decisions — the follow-ups. The action items someone was supposed to send but didn't. The context that got lost between the meeting and the Slack message three days later.
Every month, the average knowledge worker spends 31 hours in meetings. Studies show they retain about 10% of what was discussed within 48 hours. That's not a productivity problem — it's an institutional memory crisis."
**Investor thinking:** "Interesting stat. Is this a real problem or just a pitch framing?"
**This slide must answer:** "Why should I pay attention for the next 9 minutes?"
**Avoid:** Starting with "Hi, I'm [name] and we're building..." — earn attention before introducing yourself.
---
## Slide 2: The Problem (45 seconds)
**Title:** "The $37B meeting productivity gap"
**Visual:** Three pain points with icons and brief stats
**Script:**
"Three things happen after every important meeting:
First, someone has to write up notes. That takes 15-30 minutes and depends entirely on that one person's interpretation.
Second, action items get scattered across Slack, email, and project management tools. A Harvard Business School study found that 60% of meeting action items are never completed — not because people are lazy, but because they're lost.
Third — and this is the expensive one — decisions lack context. Two months later, no one remembers WHY a decision was made. So teams relitigate decisions. McKinsey estimates this costs the average enterprise $37 billion annually in wasted labor."
**Investor thinking:** "OK, this is a real problem. But how is this different from Otter.ai or Fireflies?"
**This slide must answer:** "Is this a big enough problem to build a company around?"
**Avoid:** Listing 10 problems. Pick three and make them visceral.
---
## Slide 3: The Solution (45 seconds)
**Title:** "NoteGenius: Your team's institutional memory"
**Visual:** Product screenshot showing meeting summary, action items, and decision log
**Script:**
"NoteGenius joins your meetings — Zoom, Teams, Google Meet — and does three things no other tool does:
One: It generates structured summaries organized by topic, not chronology. You get 'what was decided about pricing' not 'minute 12-15 of the recording.'
Two: It extracts action items with owners and deadlines, and pushes them directly into your project management tool — Asana, Linear, Jira, whatever you use.
Three — and this is our moat — it builds a searchable decision log. Six months from now, you can ask 'Why did we decide to postpone the Europe launch?' and get the exact context, including who said what and the data that informed the decision."
**Investor thinking:** "The decision log is interesting. But can they actually build that?"
**This slide must answer:** "What does this product do, in concrete terms?"
**Avoid:** Feature lists. Focus on outcomes the investor can visualize.
---
## Slide 4: Demo / How It Works (60 seconds)
**Title:** "See it in action"
**Visual:** 60-second product demo (pre-recorded, not live)
**Script:**
"Let me show you a real meeting from last week. [Play demo]
Notice three things: First, the summary is organized by topic — pricing, timeline, hiring — not by who spoke when. Second, the action items are already assigned with suggested deadlines based on urgency signals in the conversation. Third, this decision is now in our decision log — searchable by anyone on the team, forever.
This entire output was generated in 45 seconds after the meeting ended. No human editing needed."
**Investor thinking:** "This actually works. How accurate is it?"
**This slide must answer:** "Does this feel like a product people would use daily?"
**Avoid:** Live demos (too risky for a 9-minute pitch). Pre-record and rehearse the narration.
---
## Slide 5: Market Size (30 seconds)
**Title:** "$18B TAM, $4.2B SAM"
**Visual:** Concentric circles (TAM → SAM → SOM)
**Script:**
"The meeting productivity market is $18 billion globally. Our serviceable market — English-speaking teams of 20+ using video conferencing daily — is $4.2 billion. Our initial beachhead — Series A-C startups using Zoom and Linear — is $380 million."
**Investor thinking:** "Is this big enough for a venture outcome?"
**This slide must answer:** "Can this be a billion-dollar company?"
**Avoid:** Made-up TAM numbers. Show your math. Bottom-up > top-down.
---
## Slide 6: Traction (45 seconds)
**Title:** "400 teams, 12% WoW growth, $28K MRR"
**Visual:** Growth chart (hockey stick starting to form)
**Script:**
"We launched our beta 4 months ago. Today we have 400 teams using NoteGenius weekly. Monthly recurring revenue is $28,000, growing 12% week over week.
But the number I'm most proud of is this: 89% weekly active rate. Teams that adopt NoteGenius don't stop using it. Our net dollar retention is 140% — teams expand from one department to the whole company within 60 days."
**Investor thinking:** "These are real numbers. The retention is compelling."
**This slide must answer:** "Is there evidence of product-market fit?"
**Avoid:** Vanity metrics (total signups, page views). Show activation and retention.
---
## Slide 7: Business Model (30 seconds)
**Title:** "$12/seat/month with team expansion built in"
**Visual:** Pricing tiers and expansion model
**Script:**
"We charge $12 per seat per month. The average team starts with 5 seats and expands to 22 within 60 days. Our CAC is $340 and LTV is $8,400 — a 24:1 ratio. The product sells itself: when one team's action items auto-appear in Linear, the engineering team asks 'where did these come from?' and signs up."
**Investor thinking:** "Healthy unit economics. Viral expansion is good."
**This slide must answer:** "How does this make money, and is it capital-efficient?"
---
## Slide 8: Competition (30 seconds)
**Title:** "Why now, and why us"
**Visual:** 2x2 matrix (not a feature comparison table)
**Script:**
"Otter and Fireflies transcribe meetings. Notion and Confluence store knowledge. No one connects the two. NoteGenius is the only tool that turns meeting conversations into structured organizational knowledge. The decision log is our defensible moat — it gets more valuable with every meeting, creating switching costs that compound over time."
**Investor thinking:** "How defensible is this really?"
**This slide must answer:** "Why can't [incumbent] just add this feature?"
**Avoid:** Listing 20 competitors. Show the gap in the market, not the crowded landscape.
---
## Slide 9: Team (45 seconds)
**Title:** "Built by people who lived this problem"
**Visual:** 3 co-founder headshots with one-line credentials
**Script:**
"I'm Sarah, CEO. I spent 6 years at Slack building their workflow automation platform. I lived the meeting chaos problem at scale.
My co-founder James was a principal ML engineer at Google, where he worked on the speech understanding team that powers Google Meet's live captions. He built our NLU pipeline.
Our third co-founder, Priya, was Head of Product at Loom. She knows how to build products that teams adopt without a sales team.
Between us, we have the AI expertise, the product instinct, and the distribution playbook."
**Investor thinking:** "Can this team execute? Do they have unfair advantages?"
**This slide must answer:** "Why is this the right team to build this specific company?"
---
## Slide 10: Go-to-Market (30 seconds)
**Title:** "Product-led growth with enterprise expansion"
**Visual:** Funnel diagram
**Script:**
"Our GTM is product-led: free trial, no sales call required. Teams adopt in one department, then expand company-wide. Once a company reaches 50+ seats, our sales team engages for an annual enterprise contract. Today, 80% of revenue comes from self-serve. By month 18, we expect 50% from enterprise."
---
## Slide 11: The Ask (30 seconds)
**Title:** "Raising $2M to reach $200K MRR"
**Visual:** Use of funds pie chart
**Script:**
"We're raising $2 million at a $10M post-money valuation. The capital goes to three things: 60% engineering (expand the ML team from 2 to 5), 25% go-to-market (first 2 sales hires for enterprise), and 15% operations. This gets us to $200K MRR and positions us for a strong Series A in 14 months."
**Investor thinking:** "Is the valuation reasonable? Can they hit these milestones?"
**This slide must answer:** "How much, at what price, and what will you do with it?"
**Avoid:** Being vague about valuation. Investors respect founders who name their price.
---
## Slide 12: The Close (15 seconds)
**Title:** "Your team's meetings are worth remembering."
**Visual:** Product logo + tagline + contact info
**Script:**
"Every meeting your team has today generates insights that will be forgotten by Friday. NoteGenius makes sure they're not. We'd love to have you on this journey. Thank you."
**Investor thinking:** "Do I want to take a second meeting?"
**Avoid:** "Any questions?" — instead, end with conviction and let them come to you.