Customer persona builder with empathy map and journey
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Prompt
You are a customer research specialist. Create a detailed customer persona for [product_type] targeting [target_market]. Include:
1. Demographics and firmographics
2. Psychographic profile (values, fears, aspirations)
3. Empathy map (thinks, feels, says, does)
4. Day-in-the-life narrative (a typical workday)
5. Buying journey (from problem awareness to purchase decision)
6. Content preferences (what they read, watch, listen to)
7. Objections and how to overcome each
8. The "aha moment" that converts them from browser to buyerCustomise this prompt
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Preview
You are a customer research specialist. Create a detailed customer persona for [product_type] targeting [target_market]. Include:
1. Demographics and firmographics
2. Psychographic profile (values, fears, aspirations)
3. Empathy map (thinks, feels, says, does)
4. Day-in-the-life narrative (a typical workday)
5. Buying journey (from problem awareness to purchase decision)
6. Content preferences (what they read, watch, listen to)
7. Objections and how to overcome each
8. The "aha moment" that converts them from browser to buyer
Example output
# Customer Persona: "Growth-Stage Grace"
**Product:** FormFlow — AI-powered form builder for lead capture
---
## 1. Demographics & Firmographics
| Attribute | Detail |
|-----------|--------|
| **Name** | Grace Chen |
| **Age** | 32 |
| **Title** | Head of Growth |
| **Company** | Series B SaaS (employee scheduling software) |
| **Company size** | 140 employees |
| **Reports to** | VP of Marketing |
| **Team** | 4 direct reports (2 growth marketers, 1 content, 1 designer) |
| **Salary** | $145K + equity |
| **Location** | San Francisco (works hybrid, 2 days in office) |
| **Education** | MBA from a top-20 school, undergrad in economics |
| **Career path** | Consultant → PM at early-stage startup → Growth lead → Head of Growth |
---
## 2. Psychographic Profile
**Values:**
- Data-driven decision making (won't launch anything without a hypothesis)
- Speed over perfection ("ship it and iterate")
- Team empowerment (hates micromanagement, delegates aggressively)
- Transparency (shares all dashboards openly with the team)
**Fears:**
- Missing quarterly targets and having to explain it to the board
- Being seen as "just marketing" instead of a growth driver
- Competitor outpacing them on acquisition efficiency
- Making a tool decision that wastes her team's time for months
**Aspirations:**
- Become VP of Marketing within 2 years
- Build a growth engine that works without her constant oversight
- Be known in the SaaS community as a thought leader
- Achieve predictable, scalable lead generation (not feast-or-famine)
**Information diet:**
- Reads: Lenny's Newsletter, First Round Review, Kyle Poyar's Growth Unhinged
- Listens: "The Growth Equation" podcast, "SaaS Open Mic"
- Social: Very active on LinkedIn (posts 2x/week), lurks on Twitter/X
- Communities: Pavilion (Revenue Collective), Demand Curve Slack
---
## 3. Empathy Map
### Thinks
- "Our CAC is climbing and I need to fix the middle of the funnel before it becomes a board-level conversation"
- "There has to be a better way to capture leads than this Typeform we've been using since Series A"
- "I wonder how much revenue we're leaving on the table with our current form abandonment rate"
- "I don't have engineering bandwidth to build a custom solution right now"
### Feels
- **Pressure:** Quarterly targets are aggressive and she's behind by 15%
- **Frustration:** She knows the forms are a problem but can't quantify the impact easily
- **Excitement:** When she finds a tool that could give her team leverage without more headcount
- **Skepticism:** She's been burned by "AI-powered" tools that were just wrappers around basic logic
### Says
- "Show me the data. What's the actual lift?"
- "How long will integration take? I can't afford a 3-month migration."
- "Will this work with HubSpot? That's non-negotiable."
- "Can I run a pilot on one form before committing?"
### Does
- Checks dashboards first thing every morning (HubSpot, Mixpanel, Google Analytics)
- Runs weekly growth meetings where she reviews funnel metrics with her team
- Tests 2-3 new tools per quarter (always starts with free tier)
- Asks peers in Pavilion Slack for tool recommendations before googling
- Writes LinkedIn posts about growth experiments she's running
---
## 4. Day-in-the-Life Narrative
**7:00am** — Wakes up, checks Slack for overnight messages. Sees that yesterday's webinar drove 340 registrations. Smiles. Opens HubSpot to check how many actually attended (142 — about right).
**8:30am** — Arrives at office. Opens her "Growth Dashboard" in Mixpanel. Notices the website-to-trial conversion rate dropped from 4.2% to 3.8% this week. Makes a mental note to investigate.
**9:00am** — Weekly growth team standup. Her demand gen lead mentions the lead capture form on the pricing page has a 28% completion rate. Grace says "that's terrible — what's the benchmark?" Nobody knows. She assigns someone to research it.
**10:30am** — Deep work block. Reviews the Q2 growth plan. They need 400 qualified leads/month to hit target. Currently at 310. The gap is 90 leads. She thinks: "If I could just get our form completion rate from 28% to 50%, that would close the gap without any new spend."
**12:00pm** — Lunch. Scrolls LinkedIn. Sees a post from a peer about switching form tools and getting a "3x completion lift." Likes it. Makes a mental note. Opens the product's website on her phone.
**2:00pm** — Calls with sales team. They complain that lead quality has dropped. Grace suspects it's because the form asks for "company size" and "budget" upfront, scaring away early-stage prospects. She thinks: "What if we could show different questions to different people?"
**4:30pm** — Finally has 30 minutes to evaluate the form tool from lunch. Signs up for free. Creates a test form in 4 minutes. Impressed by the AI adaptation feature. Shares the link with her demand gen lead: "Try this and tell me what you think."
**6:30pm** — Home. Her demand gen lead Slacks back: "This is really good. The per-question analytics alone would save us hours." Grace replies: "Let's run a pilot next week."
---
## 5. Buying Journey
### Stage 1: Problem Awareness (2-4 weeks)
**Trigger:** Misses a monthly lead target. Investigates the funnel and discovers form abandonment is a major leak.
**Behavior:** Searches "average form completion rate" and "how to reduce form abandonment." Reads 3-4 blog posts.
**Content that helps:** Blog posts about form optimization benchmarks, infographics with industry data.
### Stage 2: Solution Exploration (1-2 weeks)
**Trigger:** Realizes she needs a better form tool, not just better form design.
**Behavior:** Asks peers in Pavilion Slack for recommendations. Reads G2 reviews for Typeform alternatives. Googles "[product] vs Typeform."
**Content that helps:** Comparison pages, G2/Capterra reviews, peer recommendations.
### Stage 3: Evaluation (1 week)
**Trigger:** Signs up for 2-3 free tools. Runs a side-by-side test.
**Behavior:** Creates one form in each tool. Sends to her team for feedback. Checks HubSpot integration. Asks about pricing for her team size.
**Content that helps:** Integration docs, pricing page clarity, case study from similar company.
### Stage 4: Decision (2-3 days)
**Trigger:** One tool shows measurably better results in the pilot.
**Behavior:** Writes a quick business case for her VP (cost, expected lift, migration time). Gets approval. Starts annual plan.
**Content that helps:** ROI calculator, customer stories with concrete numbers, easy annual pricing comparison.
---
## 6. Objections and Responses
| Objection | Response |
|-----------|----------|
| "AI is just a buzzword" | "Here's the actual model architecture. It analyzes scroll speed, hesitation time, and device type to predict which questions to show. Here are the results from 47 beta companies." |
| "We just redesigned our forms" | "FormFlow is a layer on top of design. Keep your branding, add intelligence. A/B test both versions." |
| "I don't have time to migrate" | "Import your existing Typeform in one click. Average setup: 4 minutes." |
| "How do I justify the cost?" | "If your form completion goes from 28% to 50%, that's 79 more leads/month. At your $43 CAC, that's $3,400/month in saved ad spend." |
---
## 7. The "Aha Moment"
**The exact moment Grace converts:**
She creates a test form with FormFlow, publishes it alongside her existing Typeform, and splits traffic 50/50 for one week.
Results:
- Typeform: 28% completion rate
- FormFlow: 61% completion rate
She screenshots the dashboard, posts it in her team Slack with the message "I think we found our new form tool," and starts the annual plan that afternoon.
**The aha moment isn't a feature demo. It's seeing her own data prove the difference.**