Social media ad copy optimized for 5 different platforms

# Multi-Platform Ad Campaign: FormFlow --- ## 1. Meta (Facebook + Instagram) **Target:** Job titles: Growth Marketing, Demand Gen, Marketing Manager | Company size: 50-500 | Interests: SaaS, B2B marketing, HubSpot, Typeform **Format:** Single image (1080x1080) with bold stat overlay ### Variant A — Social Proof **Primary text:** 2,400 growth teams switched to FormFlow this quarter. The average result? 3.1x more form completions. No redesign needed. **Headline:** Your forms are leaving leads on the table **Description:** AI-powered forms that adapt in real time. Start free. **CTA button:** Sign Up ### Variant B — Urgency **Primary text:** Your competitor's forms just got smarter. Every month you wait, the conversion gap widens. FormFlow's AI adapts questions in real time — 3x more completions from day one. **Headline:** Static forms are costing you leads **Description:** Switch in 4 minutes. Free plan available. **CTA button:** Get Started ### Variant C — Curiosity **Primary text:** We analyzed 14 million form submissions. The #1 reason leads abandon your form isn't length — it's relevance. Here's the fix. **Headline:** Why 67% of leads quit your form early **Description:** AI forms that adapt to every user. Try free. **CTA button:** Learn More **Benchmarks:** CTR 1.2-2.0%, CPM $12-25, CPC $2-5 --- ## 2. LinkedIn **Target:** Job function: Marketing | Seniority: Manager+ | Company size: 51-500 | Industry: Technology, SaaS | Skills: Growth marketing, Demand generation, HubSpot **Format:** Single image with text overlay (1200x627) ### Variant A — Social Proof **Intro text:** When we switched from Typeform to FormFlow, our lead form completion rate went from 23% to 68%. Not over months — in the first week. That's not a typo. AI-adaptive forms don't just look different — they fundamentally change how people interact with your lead capture. 2,400 B2B teams have made the switch. Here's what they're seeing: → 3.1x average completion lift → 47-second average completion time → Native HubSpot + Salesforce sync **Headline:** AI forms that convert 3x more — try free ### Variant B — Urgency **Intro text:** Quick math: You spend $43 per lead on Google Ads. 67% of those leads abandon your form. That's $28.81 per lead — thrown away. FormFlow's AI adapts every question in real time based on the user's behavior, device, and engagement signals. Completion rates average 3.1x higher. The ROI math writes itself. **Headline:** Stop paying for leads you'll never capture ### Variant C — Curiosity **Intro text:** I asked 200 growth leaders: "What kills your form conversion rate?" Top answers: 1. "Too many fields" (wrong — it's field relevance, not quantity) 2. "Bad design" (partially right — but design can't fix a static experience) 3. "Mobile users" (closest — but the fix isn't responsive design) The real answer? Every user sees the exact same form, regardless of who they are or how they behave. FormFlow fixes that. **Headline:** The form conversion problem nobody talks about **Benchmarks:** CTR 0.4-0.8%, CPM $30-60, CPC $5-12 --- ## 3. Google Search Ads **Target keywords:** - "typeform alternative" (high intent) - "best form builder for lead gen" (comparison) - "increase form conversion rate" (problem-aware) ### Variant A — Competitor comparison **Headline 1:** FormFlow — 3x More Completions **Headline 2:** The Typeform Alternative That Adapts **Headline 3:** AI-Powered Forms | Free to Start **Description 1:** Tired of 60%+ form abandonment? FormFlow's AI adapts questions in real time. Average 3.1x completion lift. Native HubSpot & Salesforce sync. Try free. **Description 2:** 2,400+ growth teams switched from static forms. No code needed. Import Typeform forms in 1 click. Start building in 4 minutes. ### Variant B — Problem-aware **Headline 1:** 67% of Leads Abandon Your Form **Headline 2:** AI Forms That Adapt to Every User **Headline 3:** Fix Form Drop-Off in 4 Minutes **Description 1:** Your form shows every visitor the same questions. FormFlow adapts in real time — showing relevant questions based on behavior. 3x more completions. **Description 2:** See where leads drop off with per-question analytics. A/B test any question with 1 click. Free plan available. No credit card required. ### Variant C — Feature-led **Headline 1:** AI Form Builder | Adapt in Real Time **Headline 2:** Per-Question Drop-Off Analytics **Headline 3:** HubSpot + Salesforce Native Sync **Description 1:** FormFlow's AI analyzes scroll speed, hesitation, and device type to adapt every question. Average 3.1x higher completion. Build your first form in 4 minutes. **Description 2:** Import existing forms. Per-question analytics. A/B testing built in. 30+ integrations. Trusted by 2,400+ B2B teams. Start free today. **Benchmarks:** CTR 3-6% (branded), 2-4% (non-branded), CPC $3-8 --- ## 4. Twitter / X **Target:** Followers of: @typeaborman, @hubspot, @Drift | Keywords: growth marketing, SaaS, form conversion, lead gen **Format:** Single image (1200x675) or short video (15s) ### Variant A — Social Proof Your forms are losing 67% of leads. We know because we analyzed 14M submissions. The fix isn't "fewer fields." It's smarter fields. FormFlow adapts questions in real time based on user behavior. 2,400 teams. 3.1x avg completion lift. Try free → formflow.com ### Variant B — Urgency Unpopular opinion: your form redesign won't fix your conversion rate. Here's why: Static forms treat a CEO on mobile the same as an intern on desktop. AI-adaptive forms don't. FormFlow adapts every question in real time. The teams that switched aren't going back. ### Variant C — Curiosity We ran an experiment: Same traffic. Same offer. Same design. Only difference: one form was static, one adapted with AI. Results after 10,000 visitors: - Static: 24% completion - AI-adaptive: 71% completion Breakdown in thread 🧵 **Benchmarks:** CTR 0.8-1.5%, CPM $6-15, CPC $1-3 --- ## 5. Reddit (Sponsored) **Target subreddits:** r/SaaS, r/startups, r/marketing, r/growthacking, r/webdev **Format:** Promoted post (text-heavy, native feel) ### Variant A — Value-first **Title:** We analyzed 14M form submissions. Here's why 67% of leads abandon before finishing (and the one change that fixes it) **Body:** Hey r/SaaS — I'm the founder of FormFlow. We built an AI form builder that adapts questions based on user behavior. I put together a breakdown of what we learned from 14M submissions. The biggest insight: form length isn't the problem — field relevance is. Happy to answer any questions. Try it free at formflow.com. ### Variant B — Discussion starter **Title:** What's your form completion rate? (most SaaS companies don't know, and it's costing them) **Body:** Ran a poll with 200 growth leads — 73% didn't know their form completion rate. The industry average is 33%. If you want to check yours and it's a Typeform or Google Form, I built a free analyzer tool. No sign-up needed: formflow.com/analyze ### Variant C — Comparison post **Title:** Honest comparison: Typeform vs FormFlow vs Google Forms for B2B lead capture **Body:** I'm biased (I built FormFlow) but I'll be straight about where each tool wins. Typeform: best for beautiful consumer surveys. Google Forms: best for internal data collection. FormFlow: best for B2B lead capture where completion rate = revenue. Key difference: our AI adapts questions in real time. Here's a detailed comparison with real conversion data... **Benchmarks:** CTR 0.3-0.7%, CPM $3-8, CPC $1-4 (Reddit is underpriced)